Privacy Policy
Privacy Policy
Introduction
The Armour ("we", "us", "our") is committed to protecting the privacy of our customers and users ("you", "your"). This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in compliance with applicable laws, including the General Data Protection Regulation (GDPR) and Protection of Personal Information Act (PoPI). By using our website, you agree to the terms of this Privacy Policy.
1. Information We Collect
a) Personal Information
We collect the following types of personal information:
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Contact Information: Name, email address, phone number, and physical address.
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Account Information: Username, password, and other account-related details.
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Payment Information: Credit card details, bank account details, and transaction history.
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Order Information: Products you purchase, shipping details, and billing information.
b) Non-Personal Information
We may collect non-personally identifiable information about how you use our website, such as your IP address, browser type, browsing history, and the device you are using.
2. How We Use Your Information
We use your information to:
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Process your orders and manage your account.
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Facilitate secure transactions and prevent fraud.
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Provide customer service and respond to inquiries.
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Send promotional material, special offers, or newsletters (with your consent).
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Improve our website, services, and user experience.
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Comply with legal and regulatory obligations.
3. Legal Basis for Processing Personal Data (GDPR)
We process your personal data under the following lawful bases:
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Contractual Necessity: To fulfill the contract of sale when you purchase a product.
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Legal Obligation: To comply with legal and regulatory obligations.
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Legitimate Interests: To improve our services and protect our business.
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Consent: When you opt in for marketing communications or newsletters.
4. Sharing of Information
We do not sell, trade, or rent your personal information to third parties. We may share your personal information with:
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Service Providers: Payment processors, shipping companies, and technical support providers, solely to assist us in delivering our services.
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Legal Authorities: When required by law or to protect our legal rights.
5. International Data Transfers
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that differ from the laws of your country. However, we take appropriate safeguards to ensure that your personal data remains protected in line with this Privacy Policy.
6. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
7. Security
We are committed to ensuring that your information is secure. We employ appropriate technical and organizational measures to protect personal data from unauthorized access, use, disclosure, alteration, or destruction.
8. Your Rights
You have the following rights regarding your personal data:
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Access: Request access to the personal data we hold about you.
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Correction: Request the correction of inaccurate or incomplete personal data.
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Erasure: Request the deletion of your personal data in certain circumstances.
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Restriction: Request the restriction of processing your personal data.
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Data Portability: Request a copy of your personal data in a structured, commonly used format.
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Objection: Object to the processing of your personal data for direct marketing purposes.
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Withdraw Consent: Withdraw your consent to processing at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
To exercise these rights, please contact us at [contact details].
9. Cookies
Our website uses cookies to enhance the user experience, analyze site usage, and assist in marketing efforts. You can control the use of cookies through your browser settings. For more details, please see our Cookie Policy.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of such websites. We encourage you to read the privacy policies of any third-party websites you visit.
11. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website following the posting of changes will constitute your acceptance of those changes.
13. Contact Information
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at: